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Jimmy D

Auckland based designer James Dobson began the label Jimmy D in 2004,  winning the prestigious Mercedes Startup Award with his first collection.  Jimmy D’s signature look is dark, with a wry sense of humor, combining deconstructed, androgynous, oversized silhouettes with body-conscious elements.  

Jimmy D World Wide

Jimmy D continues to win new fans the world over each season and is currently stocked in selected boutiques throughout New Zealand including New Zealand’s newest on-line platform Notion.  Jimmy D has been featured in international publications such as Japanese and Korean Vogue and Sportswear International where Jimmy D was selected as one of ‘The eight most directional collections today.’

Loved at Notion

Jimmy D is slick and edgy from the fashion design of the clothing James produces in New Zealand to the edgy fashion imagery we receive.  Jimmy D’s fashion collections tell a story and I love stories.  We love Jimmy D’s oversized deconstructed designs at Notion and are proud to have Jimmy D as part of Notion.  

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