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Jimmy D

Auckland based designer James Dobson began the label Jimmy D in 2004,  winning the prestigious Mercedes Start up Award with his first collection.  Jimmy D’s sgnature look is dark, with a wry sense of humour, combining deconstructed, androgynous, over sized silhouettes with body conscious elements.  

Designer range


Etna Top – Organic Khaki

NZD $230.00


Volcano Lover Dress – Black

NZD $199.00$250.00


Woodman Shirt Dress

NZD $550.00 $220.00


Jimmy D World Wide

Jimmy D continues to win new fans the world over each season and is currently stocked in selected boutiques through out New Zealand including New Zealands newest on-line platform Notion.  Jimmy D has been featured in international publications such as Japanese and Korean Vogue and Sportswear International where Jimmy D was selected as one of ‘The eight most directional collections today.’

Loved at Notion

Jimmy D is slick and edgy from the fashion design of the clothing James produces in New Zealand to the edgy fashion imagery we recieve.  Jimmy D’s fashion collections tell a story and I love stories.  We love Jimmy D’s oversized deconstructed designs at Notion and are proud to have Jimmy D as part of Notion.  

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