Zoe Karssen - Notion

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Zoe Karssen

Zoe Karssen is an Amsterdam-based fashion house, bringing easy-to-wear tops and bottoms with outspoken graphics, mixing rock & roll aesthetics with pop culture references, this signature style has quickly gained the likes of a loyal following from Beyoncé to Kate Moss, to name but a few and loved by Notion. 

Designer range

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Hearts & Scribbles Leather Jacket

NZD $245.95

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Scribbles All Over Jeans

NZD $39.95

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Rebel Rebel Top

NZD $45.95

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Trouble Maker T Shirt

NZD $19.95

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Racer Back T Shirt

NZD $19.95

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STRAPS Jacket

NZD $145.95

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Studio Tokyo Denim Jacket

NZD $89.95

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Parfemme Dress

NZD $65.95

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I AM YOUR LEADER – T Shirt

NZD $19.95

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Private Baloon Top

NZD $45.95

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ZKRSSN -Top

NZD $45.95

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Silver Taping Pants

NZD $45.95

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I AM LOVE – Top

NZD $45.95

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Zoe Karssen

Since it’s launch in 2010 by design duo Zoe and Quince Karssen, the label has gradually evolved into a full ready to wear collection consisting of a wide range of tee shirts, sweatshirts, knits, bottoms, jackets, and a high-end denim line.  Besides their popular graphics and slogans, Zoe Karssen now also offers a line of basics, catering to the market’s need for luxury basics with the perfect fit, made all from high-quality materials. 

In November 2015 Zoe Karssen launched its first Eau de Parfum which is as innovative and pure as the brand’s design ethos; it truly embodies the brand’s philosophy.  Named after one of the popular prints, ‘Unicorn Tears’, it was the perfect title for the stimulating fragrance.  It stands for something magical and mysterious, much like the Zoe Karssen girl.

Designed in Amsterdam

From their headquarters in Amsterdam, Zoe Karssen launches four collections a year.  Zoe Karssen has a worldwide reach including Dunedin, New Zealand.  Despite this big reach, Karssen’s like to keep the business small and personal, creating everything in-house, supported by a close team.  All shoots are photographed by Zoe Karssen herself.  As the Zoe Karssen collections become ever more progressive, so this passion for innovation extends to the brand’s communications and creative projects.  

In December 2015 Zoe Karssen opened its first store which is located in the popular nine street shopping district in Amsterdam, an ambitious redesign that transformed a dark jewelry store into a shopping destination that echoes the minimalist and modern approach that is the heart of the brand.   Aside from the core collection, the brand has a number of exclusive collaborations coming up in the near future. 

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