Hello, amazing team,

Standard Issue is an absolutely loved New Zealand designer brand.  Here I am going to take you through some awesome insider facts about this incredible New Zealand brand so you can get to know Standard Issue even more.  So when you walk into any boutique see Standard Issues you can say to your self “I know about this brand”.  Yasss so let’s get started…

Knitwear made for good

Standard Issue was founded in New Zealand in the 1980s and are passionate for producing the very best, timeless, and enduring knitwear that remains unchanged today. 100% of Standard Issues collection is crafted with care in their Auckland workroom where sustainable design is at the heart of everything Standard Issue do. From functional seamless knits to distinctive textured structures, each part of the Standard Issue brand DNA continues to inspire new designs and shape their stories. In the design and production of each garment, Standard Issues consider environmental impact, aesthetic, functionality, and longevity as equally imperative.

Zero Waste

Standard Issue is a family striving to leave the land in a better way for the generations that will follow. Utilizing knitting technology to create garments free of waste, is at the forefront of Standard Issue design. From initial concepts through to production, the Standard Issue design and technical team use innovative and sustainable practices to minimize the environmental footprint on our beautiful home. With all of the Standard Issue garments being made in-house and Standard Issue is proud to have full control over every aspect of production and are dedicated to achieving a zero-waste chain for the complete lifecycle of each garment that they create.

Natural Fibers

Standard Issue makes sure to use only 100% renewable or recycled natural fibers that have a low environmental impact. Before selecting to work with any fiber, in-house testing is completed to meticulously ensure it meets our quality standards. Standard Issue considered selection of the finest natural fibers coupled with careful attention to detail which makes for long-lasting knits that will only improve with time.

Care For Life

Standard Issue is commitment and care for each garment Standard Issues creativity goes beyond our workroom. Standard Issue guarantees to care for the life of every garment we make and will take responsibility for its life, even after you’ve finished wearing it. Standard Issue will work alongside you to continue the journey of your treasured knit to either Renew, Reuse, or Repurpose it. Learn more about our Care For Life program here. 

Jumper for Jumper

Standard Issue has a partnership with Middlemore Foundation. For our most vulnerable families and children living in impoverished conditions, the impact of COVID-19 has made their situation even more challenging this winter. That’s why Standard Issue are determined to help keep as many kids as warm as we can through the winter months ahead. Access to everyday necessities and a means to keep warm will help these children combat the cold and preventable illness.  Standard Issue is proud to manufacture all of our knitwear in New Zealand and support a diverse team of craftspeople. Drawing on our skillset and expertise we are immensely proud to launch our Jumper for Jumper initiative to help our most vulnerable tamariki keep warm and well this winter. Last year, more than 150,000 Kiwi kids lived through winter without access to basic needs like sufficient food, a good bed, or warm clothing.

How It Works

For every Standard Issue jumper purchased online, Standard Issues will gift a woolen jumper to a child in need of an extra layer of warmth. If you would love to play a part but already have your winter wardrobe sorted, you can also gift a jumper for $30.00.  Standard Issue has partnered with the Middlemore Foundation who work closely with community partners to ensure our jumpers are gifted to those who need them the most.  You can gift right here!!! 

We love Standard Issue

Standard Issue is value for money.  The knits are at an absolutely incredible price at Notion. and we sell out of Standard Issue because it is so popular.  Pre-orders on Standard Issue were gone before they got to Notion. that’s how fast she moves.  For knitwear, I would look nowhere else than Standard Issue I personally swear by them because I know the knit is one going to keep its shape after years of use, and two, the style designed by Standard Issue will never date. 

That’s it amazing people I hope you have fallen in love with Standard Issue just like me!!  Thank you to all who have had a read of this blog on the amazing Standard Issue.  

M xx